Looking for a way to bring genuine, potential customers to your website? And only pay for results? By following the tips in this guide you can learn how to use the power of pay per click to multiply your sales overnight. Discover how to construct magnetic ads that draw in paying customers at the lowest possible cost per click. Learn how to find keywords that others have missed, how search engines score your campaign, and discover the latest PPC developments before your competitors. Packed with bite-sized tips, the Marketers Checklist Series offer practical advice that can help improve your website, today. Find out how Google AdWords, Yahoo! and Microsoft can get your business in front of a global audience.
Millions compete for exposure on Google and Bing but 99% of them fail to get results. As the founder of leading digital intelligence firm AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what's going wrong and provide solutions to fix it. Using proven strategies from today's search advertising elite, discover how to drive significantly more traffic to your site, dramatically increase click-through rates, steal impressions from competitors, boost your conversions, and increase your sales by unbelievable amounts. Since the previous edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell phones rather than desktop computers. Second, Google is no longer the only game in town. Bing now accounts for 30 percent of all U.S. searches.
PPC Made Simple: Strategies For Dominating Google AdWords provides the latest techniques for launching your very own profitable pay-per-click marketing campaigns. Learn powerful techniques for generating an online income selling or promoting your own products, affiliate products, or services. Google AdWords has never been easier use and you can now leverage the power of online pay-per-click advertising to increase your earning power. This book provides step-by-step instructions on developing your own online campaigns and scaling them for maximum profitability. Learn from one of today's leading Internet marketing experts, and founder of The Marketing Blog, Michael H. Fleischner.
Understand PAY-PER-CLICK step by step in this simple guide. We have covered: #What is PPC #The importance of PPC #What is SEM #CTR #Campaigns #Metrics This simple guide is useful for someone new to starting Paid ads or someone who is a Professional.
You've got products. You've got a website. You're ready to do business. Now, how do you get customers to your site? Pay-Per-Click Search Engine Marketing Handbook has all the answers. In this book, Pay Per Click (PPC) advertising pioneers Boris and Eugene Mordkovich share their knowledge from the most basic "Pay Per Click 101" information (how pay-per-click works; why it is so extraordinarily effective; how to craft an ad campaign that generates sales; and how to know what works, and what doesn't) to the most advanced PPC strategies being used today, including contextual advertising, click fraud, localized search, and more!
A sneak peak into the world of Pay Per Click Advertising Drive tons of traffic to your sales page - through Pay Per Click Advertising - and without losing any money Pay Per Click (PPC) advertising is the cornerstone of social media marketing. It's the only way to know where your money is going, and if it's worth your while. In other words, PPC makes for accountability in online advertising and gives teeth to your affiliate marketing business. This eBook tells you all about it Leverage PPC advertising and jumpstart your affiliate marketing business PPC is among the most popular ways to advertise today, and it's being used by millions worldwide. Why not you? Seen those two liner adverts on Google? That's PPC in its simplest form. Google Adwords, as they are called, is perhaps the most popular type of PPC advertising used today.
Everything you must know to optimize your search ads, increase your profits, and help customers find exactly what they're searching for - The truth about the search tax - The truth about competitive and network click fraud - The truth about testing and expansion The Truth About Pay-Per-Click Search Advertising is a valuable resource for Internet marketers at both the tactical and strategic level regardless of company size. While PPC search engine advertising in Google, Yahoo, Microsoft, and other engines looks easy, competing successfully against competitors in a real-time auction for consumer's attention, clicks and dollars is no simple task. There are two kinds of PPC search marketers at the top of the paid placement results: brilliant marketers and irrational clueless amateurs.
Lots of books have been written about how to manage pay per click campaigns. This is not one of them. This book tells you how to avoid having to manage one, yet still get all the benefits of this powerful marketing tool. Pay Less Per Click is for people who want to succeed at search engine marketing without personally doing the hard work or spending a fortune on Internet marketing experts. This book gives you a good shortcut. Like all "good" shortcuts, our aim is to take you where you want to go without spending extra money or sacrificing results. For over 20 years I operated a full-service advertising agency. I worked with hundreds of clients and utilized about every kind of marketing tool you could imagine, from direct mail to television to outdoor to newsletters.