PPC Marketing

Selling All the Way to the End: 4 Tips for Attracting Procrastinating Customers There are always going to be shoppers who wait until the last

Google Ads has announced updates to the way that queries are matched to keywords. Here’s what advertisers need to know! The post Google Updates Keyword

Speak to anyone working in digital marketing and almost all of them have heard of click fraud and ad fraud. But ask them if they

Consumers No Longer “Go Shopping.” They are ALWAYS Shopping. With marketplaces becoming increasingly crowded, it’s critical that brands ensure their products are easily discoverable through

Google has announced a new listing for attractions, tours, and activities. Learn what they are, what they look like & how to get started! The

To break through all of the holiday retail noise, you need to create an exceptionally effective messaging framework for your distinct audience personas that really

Moving forward, Google will start to provide advertisers with more query data while they remove older search term data. Here is what advertisers need to

Published September 17, 2021 For some, September marks the beginning of pumpkin spice and decorating for autumn or Halloween. For brands and advertisers, it’s the

Business is booming. In 2021, online spending has hit over $4.9 trillion. That’s a lot of zeroes. This means that for every $5 spent globally

Last holiday season, the focus was on keeping family and friends safe during the pandemic with consumers shopping and celebrating the season mainly from home.

Learn about the most common ethical and legal issues in PPC and what the industry needs to do to ensure oversight. The post 10 Ethical

Data from eMarketer shows that 2021 is already shaping up to be another record-breaking year for holiday shopping. According to the National Retail Federation, retail

PPC marketers are often tempted to follow whatever platforms recommend as best practices, but too often these approaches hurt more than help. The post 8

Google is combining Smart display and Standard display campaigns within one campaign type. Here’s what you need to know! The post Google Consolidates Smart Display

PPC is often viewed as the fastest marketing channel for increasing sales and profit. With paid ads, you can generate traffic from day one, increasing

Microsoft plans to move to a new feedback platform in October. Here’s what advertisers need to know! The post Microsoft Ads Announces Plans to Move

Split tests (A/B test) are a critical element of running successful PPC campaigns. Learn how to set them up and get actionable insights. The post

Some days ago, Microsoft Ads announced its updates and product releases for September. Below are some things advertisers need to be aware of. In this

Starting from July 2022, advertisers won’t be able to set up new Expanded Text Ads or edit existing Expanded Text Ads in Google Ads. This

Check out these common missteps that can waste your Google Ads budget, based on lessons learned in conducting PPC audits. The post Are You Wasting

Google will share more query data with advertisers moving forward while removing older search term data. Here’s what advertisers should know! The post Google to

Setting up your Google Ads is just the first step. Of course, all marketers want to maximise CTRs and conversions, we all want our money’s

Published June 29, 2021 | Updated September 7, 2021 In a post-pandemic world, everything is unprecedented. The 2021 holiday shopping season will be no exception,

Welcome to 3Q Digital’s Holiday Retail blog series! Over the next week, you will uncover tried and true best practices for ensuring a successful holiday