What I Learned at Social Media Week 2022
Make way for the hottest celebrity…the content creator. Adweek’s 2022 Social Media Week conference took place May 9-11 in New York City and I was
Make way for the hottest celebrity…the content creator. Adweek’s 2022 Social Media Week conference took place May 9-11 in New York City and I was
Make way for the hottest celebrity…the content creator. Adweek’s 2022 Social Media Week conference took place May 9-11 in New York City and I was
Make way for the hottest celebrity…the content creator. Adweek’s 2022 Social Media Week conference took place May 9-11 in New York City and I was
Social media has become part of our lives, and none more so than Instagram. The photo sharing behemoth has gone from what seemed like a
Check out 10 remarketing tools that can help get you in front of a warmer audience and seal the deal. The post 10 Remarketing Tools
Why do you need to consider learning SQL? If you want to work in data development, it is essential. Structured Query Language (SQL), developed originally
One of the top things you need to do to have a successful PPC campaign is to optimize your landing page to convert well. You’ve
Unless you’ve been living under a rock for a few decades, you’ll know that marketing disciplines like SEO and PPC are an important aspect of
It’s not always straightforward to set KPIs for your paid ad campaigns. Here’s what you can do, according to Navah Hopkins in this month’s column.
How SEO can enhance your search marketing ROI, improve your PPC results and capture leads you won’t get with paid advertising. If your PPC strategy
How SEO can enhance your search marketing ROI, improve your PPC results and capture leads you won’t get with paid advertising. If your PPC strategy
How SEO can enhance your search marketing ROI, improve your PPC results and capture leads you won’t get with paid advertising. If your PPC strategy
2022 marks the fifth anniversary of Amazon Prime Day, Amazon’s annual sales event which was created to celebrate and reward Amazon Prime members on the
What do you need to know to be a successful PPC marketer in the age of automation? The post Success In The PPC Automation Age:
According to a BrightLocal survey, 99 percent of consumers have used the internet to search for information about a local business over the last year,
Web traffic is money. And when it comes to views on videos or live streams, social proof is a valuable commodity. Influencers are eager to
Web traffic is money. And when it comes to views on videos or live streams, social proof is a valuable commodity. Influencers are eager to
Web traffic is money. And when it comes to views on videos or live streams, social proof is a valuable commodity. Influencers are eager to
Understanding What UGC Is, Why it Works, and How to Use It What is User-Generated Content? User-generated content (UGC) in the digital marketing realm refers
Understanding What UGC Is, Why it Works, and How to Use It What is User-Generated Content? User-generated content (UGC) in the digital marketing realm refers
As the ecommerce landscape becomes increasingly competitive, personalized marketing is surging as a key way to increase customer acquisition and retention. Ecommerce personalization is becoming
As the ecommerce landscape becomes increasingly competitive, personalized marketing is surging as a key way to increase customer acquisition and retention. Ecommerce personalization is becoming
Google shares a preview of new advertising features it will be announcing at Google Marketing Live on May 24. The post Google Shares Sneak Peek
Snap, Twitter, Meta, and TikTok all shared interesting updates from the IAB NewFronts digital content showcase. Here’s what you may have missed. The post Here’s
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Lots of books have been written about how to manage pay per click campaigns. This is not one of them. This book tells you how to avoid having to manage one, yet still get all the benefits of this powerful marketing tool. Pay Less Per Click is for people who want to succeed at search engine marketing without personally doing the hard work or spending a fortune on Internet marketing experts. This book gives you a good shortcut. Like all "good" shortcuts, our aim is to take you where you want to go without spending extra money or sacrificing results. For over 20 years I operated a full-service advertising agency. I worked with hundreds of clients and utilized about every kind of marketing tool you could imagine, from direct mail to television to outdoor to newsletters.
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