PPC Marketing

The process of generating leads can be challenging, and analyzing the effectiveness of any lead generation campaign can be time-consuming for Google Ads experts, PPC

Do you want your social media advertising efforts to succeed? Of course, you do.  According to data, brands saw 33% more purchase intent from exposure

The value of SEO cannot be overemphasized when seeking to expand a brand. Finding clients becomes impossible if people are unable to locate a business,

Writing a customized research paper isn’t as simple as one would think. Sure, there are lots of templates and useful hints scattered all around the

If you are waiting for ad spending on search advertising to slow down soon, you will have to wait for a long time. According to

SEO stands for search engine optimization, a common type of marketing that provides businesses with many benefits. It is a collection of practices that aim

SEO stands for search engine optimization, a common type of marketing that provides businesses with many benefits. It is a collection of practices that aim

If you’re just setting out to create a marketing strategy, then you may have read a lot about the power of link building, and how

The madness of the 2022 holiday shopping season isn’t far away – and for many shoppers, it’s already begun. Between the COVID-19 pandemic, supply chain

Performance Max (also referred to as PMax) is the new campaign type that is replacing Google Smart Shopping. The switch to Performance Max will happen

For the past several years, the holiday shopping season has posed unprecedented challenges and unique opportunities for brands that sell through ecommerce. The way that

Google Analytics (GA4) is the newest version of Google Analytics and is set to replace Universal Analytics on July 1, 2023. At that time, UA

Google Analytics (GA4) is the newest version of Google Analytics and is set to replace Universal Analytics on July 1, 2023. At that time, UA

The internet has become the world’s marketplace, and businesses that fail to capitalize on this fact are at a severe disadvantage. The internet is a

We’ve all experienced it. That feeling when that ad comes on, AGAIN, you roll your eyes and swear to yourself that you’d never use that

For attackers looking to access your website, a basic security test called CAPTCHA is a great line of defense. Since its creation in 2000, it

Spending out on advertising campaigns? To work out if your marketing budget is having the desired effect, you’ll need to work out your ROAS. OK,

Content scraping is one of the more annoying of the bot based fraudulent activities. OK, it’s not going to take your website offline for days.

A DDoS attack can render your website vulnerable, expose your users’ info, and even cost your business thousands of dollars in revenue. Yet, according to

Preparing for the Upgrade to Performance Max (PMAX) Campaigns Official Timeline The time is upon us… Smart Shopping campaigns will soon be sunset and part

Google Search vs. TikTok In a recent report from Business Insider, according to Google’s internal data: 40% of Gen Z uses TikTok and Instagram rather than

This post was originally published in February 2020, and last updated in April 2022. As a PPC practitioner, nothing’s quite as daunting as revamping an

What is Performance Max (PMAX)? Google recently made their once Beta campaign type now accessible to all advertisers. The ever-improving and always automating king of

This post was originally published in May 2017, and last updated in March 2022. In May 2017, Google had an exclusive beta kept under wraps