The top 10 international Pay Per Click Industry News from February 4 to 18, 2022, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

News in the video are commented starting from the #10 & closing with the most important one:

#1 Facebook still underreporting iOS web conversions, but less than before
The company now estimates a conversion data loss for iOS users of about -8%. It was -15% in September 2021
https://searchengineland.com/facebook-underreporting-ios-conversions-380387

#2 Smart Shopping & PM might send email messages to Gmail users
Kirk Williams found that these campaigns might serve ads to Gmail users presenting them as emails regardless users unsubscribing from advertisers mailing lists
https://www.linkedin.com/feed/update/urn:li:activity:6895723464918188032/

#3 Google Ads could now collect user info submitted on websites
Dario Zannoni found that functionality available in some accounts. It requires using gtag.js tracking code.
https://www.linkedin.com/feed/update/urn:li:activity:6895681176691183616/

#4 How to dynamically change tROAS depending on external (weather) data sources
Fred Vallaeys shared a free script to dynamically adjust tROAS in Google Ads using external data sources, like temperature reports.
https://www.searchenginejournal.com/troas-google-ads-script/437988/

#5 RSA vs ETA new study report
Brad Geddes shared a new study based on thousands Adalysis account data showing that ETA still perform best under some conditions
https://adalysis.com/blog/rsa-optimization-series-part-1-rsas-vs-etas/

#6 TikTok vs Instagram Reels Ads
Creatopy ran an interesting experiment on the same product video with similar interest targeting achieving very different results (spoiler: Instagram wins)
https://www.wordstream.com/blog/ws/2022/02/16/tiktok-vs-instagram-reels-ads

#7 10 Facebook website custom audience strategies
Jon Loomer exposed his own settings for FBAds campaigns tests, describing them in details.
https://www.jonloomer.com/10-facebook-website-custom-audience-strategies/

#8 13 Facebook Ads copy makeovers before & after
Kristen McCormick (WordStream) shared 13 examples of redesigned FBAds and the results obtained.
https://www.wordstream.com/blog/ws/2022/02/07/facebook-ad-copy-examples

#9 A very nice & complete (so far) guide to Performance Max
This is the most comprehensive guide to Google Ads PM campaign settings & conseguences I found so far.
https://www.storegrowers.com/performance-max-campaigns/

#10 A complete & updated recap of all target criteria used in Google Ads
Nils Rooijmans shared a resource updated by Google itself in which you can find all targeting criteria available, including all affinity & in-market categories
https://developers.google.com/adwords/api/docs/appendix/codes-formats

EXTRA BONUSES
Landing page analisys
https://www.ppchero.com/effective-competitor-landing-page-analysis
Longer ad headlines extension
https://www.reddit.com/r/PPC/comments/skajx6/today_i_found_out_about_the_longer_ad_headlines/?__s=wxwjyqzhj43is8xndmcb
Negative keywords at account level coming in GAds
https://www.seroundtable.com/google-keyword-tab-in-performance-max-negative-32933.html
adwep22 registrations now open
https://www.adworldexperience.it/en/registrations-for-2022-edition-are-now-open/

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May the ROI be with you! 😉