Preacher created a 60-second “Hens Behind the Lens” spot for Vital Farms that showcases the freedom of the brand’s pasture-raised hens with black-and-white photos shot by the birds via a custom-built “hen” camera. The campaign includes geotargeted mobile and digital outdoor ads that feature copy such as, “Our photographers love a wide-angle lens as much as a wide-open pasture” and “In the spirit of being honest, we’ll admit: a hen took this photo.”