Most people can write copy that is passable. No problem. However, a lot of startups don’t understand how powerful a good copywriter can be. Targeted, well researched copy can increase your clickthroughs and convert more customers than you might think. It also creates a connection to your customer by speaking to them in the “language” that they can best relate to. A good copywriter makes your audience feel seen, heard, and understood. This builds trust, which is a key component in growing your sales.
Also (as a copywriter myself) I am always seeing my clients’ relief when they realize:
- They didn’t have to spend hours writing.
- They know is going to be good, not just passable.
- They know that the copy will capture their branding well and lead to higher conversions.
Don’t overlook the value of good copy. I see it work well for growing businesses everyday!