Our new series, “Publication Spotlight,” covers various publications of interest to our clients. For these spotlights, we conduct research and develop a brief Q&A sharing details about the outlet and some of its core offerings. Check out our previous spotlights on Inc., Forbes, Fast Company and GeekWire.
The post below is an overview of Bloomberg News and a summary of my research as of Sept. 27, 2021.
Q: How long has the publication been around?
Bloomberg News was founded in 1990 and provides news, data, analytics and communication services for the global business and financial world. Based in New York City, Bloomberg News covers key topics such as business, finance, economics, technology and politics. The outlet also publishes opinion pieces on these subjects.
Q: Who owns the publication?
Bloomberg was founded by Michael Bloomberg and Matthew Winkler in 1990 to deliver financial news reporting to Bloomberg Terminal subscribers. Michael Bloomberg is still 88% owner of Bloomberg News. John Micklethwait has served as editor and chief since 2015, and the outlet presently employs 2,300 reporters and editors across its 135 bureaus around the world.
Q: Who reads Bloomberg News?
Entrepreneurs, business leaders, C-level executives, tech innovators and members of the general public interested in national and international business and financial news. Bloomberg publishes more than 5,000 stories on an average day syndicating globally to over 400 newspapers across 70 countries, with a combined circulation of 73 million people. The news service also has a network of more than 400 photographers based globally and maintains a photo archive including more than 260,000 images.
Q: What is the process for contributing content to Bloomberg News?
Bloomberg News does not publish contributed content. However, companies can submit press releases to the outlet’s regional newsrooms inboxes.
Q: What is the process for applying to Bloomberg News’ lists and awards?
Bloomberg News does not have an awards program. However, Bloomberg News does publish the Bloomberg Billionaires Index, which profiles each of the world’s 500 richest people.
Q: Does Bloomberg News publish an editorial calendar?
Q: How many readers does it have?
According to Cision, Bloomberg News reaches 73 million people.