Our series, “Publication Spotlight,” covers various publications of interest to our clients. For these spotlights, we conduct research and develop a brief Q&A sharing details about the outlet and some of its core offerings. The post below is an overview of TechRepublic and a summary of my research as of Jan. 4, 2022.
Q: How long has the publication been around?
Founded in 1997 and based in Nashville, Tenn., TechRepublic serves as a professional resource and community for members of the IT sector. TechRepublic Includes a family of virtual communities called republics, which organize editorial coverage by job function. These republics provide expert niche content, as well as peer-to-peer advice. In addition to its national edition, TechRepublic offers international editions in the United Kingdom, Australia and Japan.
Q: Who owns the publication?
TechRepublic was founded by Tom Cottingham and Kim Spalding and debuted as a website in May 1999. The site was purchased by CNET in 2001. In August of 2021, a Nashville-based technology marketing company, TechnologyAdvice, announced the acquisition of TechRepublic. TechnologyAdvice delivers marketing and data for technology companies to help them reach their target customers.
Q: Who reads TechRepublic?
Members of the IT sector, including CEOs, CIOs, CFOs, CMOs, IT directors, IT managers, IT professionals and anyone whose job requires making decisions about technology. TechRepublic’s website receives 3.9M unique visitors per month.
Q: What is the process for contributing content to TechRepublic?
TechRepublic does not publish contributed content.
Q: Does TechRepublic offer a newsletter? What does it entail and how do I sign up for it?
TechRepublic publishes several newsletters, covering a broad range of topics including cloud, data analytics, AI, 5G, cybersecurity, Microsoft and Apple.
A few featured TechRepublic newsletters include:
- Developer Essentials: “From the hottest programming languages to the jobs with the highest salaries, get the developer news and tips you need to know.”
- Innovation: “Be in the know about smart cities, AI, Internet of Things, VR, AR, robotics, drones, autonomous driving, and more of the coolest tech innovations.”
- Executive Briefing: “Discover the secrets to IT leadership success with these tips on project management, budgets, and dealing with day-to-day challenges.”
Each of TechRepublic’s newsletters are delivered at a specific cadence and interested readers can subscribe here: https://www.techrepublic.com/newsletters/