The brand-new Renault Megane E-Tech was presented on September 6th and has taken the electric car world by storm. Combining a modern and innovative design with fully electric technology, driving electric has never been more invigorating!

While presenting the vehicle at the IAA MOBILITY 2021, Luca de Meo, the CEO for Renault Group and Renault Brand expressed that the car is “paving the way of the Renaulution”.

Underneath the exciting design, the Renault Megane E-tech has made this electric car, a car “for drivers only” With 220 hp, 0 to 100 km/h in 7.4 seconds, 26 advanced driver assistance systems and a 774 cm2 display with built-in Google assistant.

The official launch of the car will take place in March 2022, however the presentation and campaign testify the ambition and ingenuity when it comes to the world’s first Renault Megane E-Tech.

With their “for drivers only” campaign, Renault is targeting the people of the world that don’t see electric and petrol or diesel as equals. By reversing time and focusing on what really matters: acceleration and power. They are proving that electric is the future, and Renault can not only adapt to this, but make the transition a great experience.

The brand is aimed at the people who love real cars, their excitement, and their architecture. The Megane E-tech is an “unexpected driving sensation”.

In the short film they show off the creative style and sportiness of the vehicle, as well as the French technology. To finish with a bang, they throw an encouraging nod to their Californian competitor by scoring the presentation with the track “California” by Lenny Kravitz, and finishing the film with a message:

“Proudly invented in Europe” … “Not in California” … “Sorry.”

Arnaud Belloni, Renault brand global chief marketing officer: “This launch opens a new era at Renault. An era of breakthrough design but above all of the high technology. We are proud to have a campaign that lives up to our ambitions, ultra-modern in the drone shots, and at the same time ultra-lifestyle and human to be 100% in line with the brand’s DNA today.”

Laurent Aliphat, Renault brand content creation director: “We wanted to create a campaign that inspires enthusiasm for an immediate and exciting future. It also provides a didactic overview of all the benefits that only a natively electric platform can offer.”

The campaign will be launched in 35 European countries with online pre-orders available from September in France, Germany, Spain and Italy.

Presentation:
https://www.youtube.com/watch?v=oNiJsoHisLY

The article Renault introduces Megane E-Tech appeared first on World Branding Forum.