A Disqo survey of nearly 17,000 North American TikTok users revealed 52% say platform ads are “fun and engaging,” 32% researched a product or project after watching a brand video and 12% have purchased an item they have viewed on the platform. Disqo also found that 53% of households with $150,000 or more in income use the platform practically daily and more than 50% of individuals 35 to 54 years of age use it daily.