John Lewis versus Sainsbury’s – from Omnicom agencies (and rivals) adam&eveDDB and AMV BBDO – used to be the annual heavyweights contest. Never more so than in 2014 when Sainsbury’s produced its Great War centenary epic, directed by the late Ringam Ledwidge. Things have moved on a bit, with Sainsbury’s, now helmed by Wieden+Kennedy, eschewing …

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