Santander Experiential Ad - Engine Creative unveils massive billboard taps pouring out coins  for Santander cashback campaign
Santander Experiential Ad - Engine Creative unveils massive billboard taps pouring out coins  for Santander cashback campaign
Santander Experiential Ad - Engine Creative unveils massive billboard taps pouring out coins  for Santander cashback campaign
Santander Experiential Ad - Engine Creative unveils massive billboard taps pouring out coins  for Santander cashback campaign
Santander Experiential Ad - Engine Creative unveils massive billboard taps pouring out coins  for Santander cashback campaign

Santander has installed giant taps gushing with coins on billboards in London and Manchester to publicise the bank’s offer of monthly cashback on household bills.

Created by advertising agency Engine Creative, the execution is a striking use of “special build” out- of-home media. The execution memorably promotes Santander’s offer of cashback on household bills such as gas, electricity and water for holders of its 123 Current Accounts.