Hi all!

I like serif fonts, and I like to stand out from our direct comptetition as most as possible for obvious reasons. Now everyone is doing simple sans serif logos, and at least in my nieche everyone is using green and yellow.

So naturally I’m like “blue, yellow, serif font let’s go”. Did I miss something or why is noone even trying to look different? Most brands in a specific market (e.g. luxury clothing) look extremly similar. Why is that? What negatives come with standing out visually as much as possible?

submitted by /u/eulefuge
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