Specialized has teased details of the launch of a new sub-brand, focused on electric urban bikes, aptly named, Globe Bikes.

A statement posted in May said Globe Bikes “is an extension of the Specialized brand that will focus on bringing more fun to local living while reducing the number of [car journeys used in] everyday transportation”.

The Globe brand was used previously by Specialized for its range of practical urban bikes.

The bike is built around large 3in+ fat bike tyres. These have a smooth central section with a light chequered tread on the outside edge of the tyre.

The bike is decked out with a full complement of accessories, including mudguards, a kickstand, pannier racks and integrated lighting.

The new bike is also powered by a rear-hub motor. This is a notable diversion from Specialized’s previous electric bikes, which have almost exclusively used mid-drive motors.

Hub motors are usually more affordable than mid-drive motors. This suggests Globe Bikes will be aimed at a significantly lower price point than the brand’s existing premium electric bikes.

Specialized expressed that- after the October launch, the brand aims to start taking orders in “late 2022 and deliver our first bikes to riders in early 2023”.

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