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    Home»Trending Now»Subway Ends $6.99 Meal Deal: What You Need to Know
    Trending Now

    Subway Ends $6.99 Meal Deal: What You Need to Know

    Subway, one of the largest fast-food chains globally, has unexpectedly ended its $6.99 meal deal less than a month after introducing it. Launched on November 3, the promotion was initially slated to run until late December. However, disappointing sales performance led Subway to pull the in-restaurant offer on November 27.
    Zayne PhamBy Zayne PhamNovember 27, 2024No Comments3 Mins Read5 Views
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    Subway Ends $6.99 Meal Deal Less Than a Month After Launch. (Credit: Getty Images)
    Subway Ends $6.99 Meal Deal Less Than a Month After Launch. (Credit: Getty Images)
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    What Was the Subway $6.99 Meal Deal?

    The $6.99 meal deal included:

    • A six-inch Subway sandwich (chef-crafted or custom).
    • A small fountain drink.
    • A choice of chips or two cookies.

    The deal aimed to attract budget-conscious customers and boost restaurant traffic. It echoed similar promotions by competitors like McDonald’s and Wendy’s, which have used bundled meal deals to drive sales.

    Subway ends $6.99 meal deal just after a month of it's launch. (Image Credit: Subway)
    Subway ends $6.99 meal deal just after a month of it’s launch. (Image Credit: Subway)

    Despite its promise, the $6.99 deal failed to deliver the anticipated results on a national scale. While it performed well in market tests, Subway operators reported lower-than-expected redemptions and minimal increases in overall traffic once it went live nationwide.

    Why Did Subway Pull the Plug?

    Subway’s decision to discontinue the promotion was driven by data and feedback from franchisees. According to a memo cited by Restaurant Business Magazine, the deal “delivered the expected number of daily redemptions” but fell short of boosting traffic and sales to the desired levels.

    The promotion’s underperformance reflects broader challenges Subway faces in the U.S. market. Over the past decade, Subway has lost market share to competitors like Panera Bread and Firehouse Subs, which offer more modern menus and dining experiences. Additionally, franchisee pushback on national pricing strategies has complicated efforts to roll out value-driven deals.


    The Digital Alternative

    Although the in-restaurant offer is no longer available, Subway fans can still access the $6.99 meal deal through the Subway app and website until December 26. This digital extension allows customers to enjoy the same meal deal from the comfort of their homes.

    The Subway menu still features Subway sandwich $6.99 meal deal if you use the Subway code 699MEAL on the app. (Image Credit: Subway)

    To replace the in-store promotion, Subway is rolling out a new digital coupon offering 20% off any sub starting November 27. This discount will run until January 5, 2024, giving customers another opportunity to enjoy savings on the Subway menu.

    A Strategic Pivot for Subway

    Subway’s swift pivot to a new digital deal highlights the company’s “thoughtful and strategic” approach to value promotions. In a statement, Subway emphasized its commitment to using data to align consumer needs with franchisee profitability.

    “Subway continuously tests value platforms aimed at driving profitable traffic and encouraging repeat visits,” the company stated. “If needed, we quickly adjust course to ensure we’re doing what’s best for our franchisees, guests, and overall business.”

    This adaptability is crucial as fast-food chains face increasing pressure from customers frustrated by rising menu prices.


    Can We Expect Future Subway Deals ?

    The end of the $6.99 meal deal is part of Subway’s broader efforts to modernize its brand and regain its foothold in the fast-food industry. Over recent years, Subway has revamped its menu, introduced chef-inspired sandwiches, and even announced a shift from Coca-Cola products to Pepsi by 2025.

    In August, the company was acquired by Roark Capital, a private equity firm known for managing restaurant brands like Arby’s and Dunkin’. Under Roark’s ownership, Subway is expected to focus on international expansion and improved franchisee support.

    While Subway ends $6.99 meal deal prematurely, the promotion reflects the brand’s willingness to experiment and adapt. For fans of Subway sandwiches and deals, the digital offers rolling out this holiday season provide another chance to save on their favorite subs.

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