Who benefits when we hesitate to look at money clearly?

When we avoid doing a P&L, thinking about pricing, or creating a budget, we’re avoiding the fear that comes with these choices. And we’re also decreasing our odds of success.

Good cooks talk about salt. Successful athletes talk about training.

Money isn’t the point. But talking about money enables you to find your footing and clarify your direction.


[Semi-unrelated, all tangentially about talking about money, a handful of new books from friends and colleagues I’m happy to recommend.]

Unreasonable Hospitality, taking service to a whole new level, by Will Guidara

The Making of Her, a breathtaking story by bestselling author Bernadette Jiwa

Chokepoint Capitalism, about creativity and monopoly, by Rebecca Giblin and Cory Doctorow

Put Your Ass Where Your Heart Wants to Be, essential insight for creators from Steve Pressfield

Survival of the Richest, a scary, true and unsettling look at what happens when money causes people to lose their humanity, by Doug Rushkoff

… and I’m blown away by the foresight and generosity of pioneer Yvon Chouinard. Bravo.