Sibling Rivalry, the independent creative agency known for its work with brands including Nike, HPE, and Lexus, recently developed a new, signature campaign for Teachable, the online platform that empowers more than 100,000 creators to share their knowledge through fully customizable online courses and coaching. Sibling and Teachable partnered to develop the story, messaging, and visuals for the foundational campaign that will inform the brand’s voice and style for years to come.
“Teachable is on a mission to help creators share their knowledge and transform their expertise into thriving businesses,” Lauren Hartstone, Executive Creative Director, Sibling Rivalry, says. “To craft a truly authentic campaign, we went straight to the source: the creators themselves. We spent time learning about their motivations, hesitations, and aspirations. These conversations ensured the campaign reflected the impact Teachable is making on people’s lives—creators and their students alike.”