DieHard’s use of storytelling to connect with consumers and communicate the brand’s values caught our attention. DieHard uses the story of a former United States Marine Corps sergeant who was injured in Afghanistan and went on to become a die-hard mountain climber to connect with customers and communicate the brand’s values of dependability, durability, and power. 

What stories demonstrate your brand’s most enduring attributes?

The post The Ad-Solute Truth:  It’s not about the things you have lost. It’s about the things you’ve found appeared first on cultbranding.com.