Overconsumption is inevitable when adverts are so ubiquitous and sophisticated. There must be a pushback

To confront the climate emergency, the amount we consume needs to drop dramatically. Yet every day we’re told to consume more. We all know about air pollution – but there’s a kind of “brain pollution” produced by advertising that, uncontrolled, fuels overconsumption. And the problem is getting worse.

Advertising is everywhere, so prevalent as to be invisible but with an effect no less insidious than air pollution. A few years ago, an individual in the US was estimated to be exposed to between 4,000 and 10,000 adverts daily.

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