Think Outside the Inbox: The B2B Marketing Automation Guide
Think Outside the Inbox: The B2B Marketing Automation Guide and Technology Evolution by David Cummings and Adam R. Blitzer is an amazing book to read about the new world of B2B marketing automation. This is a book that you shouldn’t miss. It covers every topic that you could need to know about B2B marketing automation, making it easier than ever to implement big business tactics into your B2B marketing strategies. Automation is the future of marketing.
If you don’t believe that, then I’ll ask you: how many times have you told someone to “think outside the box,” only to have them tell you that they don’t know what “outside the box” means?
Marketing automation is fast becoming a must-have tool for the modern marketer. Before you spend hours writing email after email to try to sell something, perhaps you should spend a little more time thinking out your marketing plan. B2B marketing automation is quickly becoming the marketing solution for any businesses in every industry.
The authors of this book have combined the power of information and technology with a lot of personal experience to create a truly unique product that can greatly assist those wanting to “think outside the box.”
This book is chock full of real-life case studies and examples from the B2B marketing world. They also offer plenty of practical advice on how you can successfully use the concepts and tactics presented within the pages of their B2B Marketing Automation manual. This is a must-have for anyone seeking to better understand and utilize the concepts and tactics within this well written and beneficial book. The authors have spent many years refining their techniques, and they are willing to share their knowledge with the world through this book.
One key feature of Think Outside the Box: The B2B Marketing Automation Guide is that it provides a step-by-step blueprint for using social media to promote your business. In this section, the author demonstrates how to use Facebook and Twitter to attract new customers and use YouTube to generate higher viewership. The steps described in this section are important because they can help you achieve your goals much more quickly. In fact, these steps may be enough to spur you into taking the marketing automation initiative seriously.
The book also has some interesting discussions about social media. Although the social media space is becoming increasingly crowded and competitive, Think Outside the Box: The B2B Marketing Automation Guide makes a valid case for including social media marketing within an overall marketing strategy. The authors remind marketers that their success will depend on whether they have a comprehensive plan. Without such a plan, marketers will find themselves constantly sabotaging their efforts with little or no success in sight.
The authors make a very persuasive case for incorporating B2B marketing automation into overall marketing strategies. Their book does a great job of covering what is required in implementing B2B marketing automation, providing a detailed discussion of why it is a good idea and offering practical advice on exactly what steps marketers should take. It is always helpful to have solid advice from an industry leader when you are just getting started. These authors clearly provide that kind of guidance, and their advice should be precious to any serious business owner.
Think Outside the Box: The B2B Marketing Automation Guide is not a get rich quick scheme. It is not the kind of book where you can throw your money out the window and then collect ten dollars for finding the right magic answer. However, if you are serious about implementing marketing automation into your business, this book could help you achieve your goals much faster than you might think. And, for most people, that is more important than finding the next best answer.