Review of The Business of Ecommerce: From Corporate Strategy to Technology
The Business of Ecommerce: From Corporate Strategy to Technology is written by Paul May. In terms of a marketing book, I would say that this is an excellent start, and Paul May has certainly come up with an interesting take on the Business of Ecommerce, especially for small businesses. In his book, he delves deep into eCommerce’s history and how and why it has evolved. He looks at why it is important for companies, large and small, to utilize and leverage technological improvements to drive more sales and increase market share. The main thrust of The Business of Ecommerce: From Corporate Strategy to Technology illustrates just why businesses need to think in terms of the future and how they can use advanced technology to stay ahead of their competition. I would also put this book down as a solid technical read with lots of examples drawn from his in-depth research.
I would give this book a positive review because it has some excellent practical information regarding using technology to drive more sales. The techniques he discusses are simple to implement, and I can see why companies large and small want to look into them. Some practical examples include implementing bar codes on goods and services and providing point of sale solutions. The book does not really go into as much depth as one would expect in a technical book of this nature. The chapters cover the basic technical aspects but tend to stop short of exploring the implications or application of these techniques and the ramifications of using them.
While this book is a useful introduction to the world of technology and commerce, I felt that it could have been better structured to provide more detail on the implementation and implications of these concepts. The book would have been better suited to provide detailed discussions of each of the topics and its implications for its implementation. The book’s organization is also a bit disorganized, although this might be expected from an introduction text. Nonetheless, for this brief review, I believe that The Business of Ecommerce: From Corporate Strategy to Technology is an excellent guide for anyone interested in implementing advanced technology into their business.
The book provides details of the different techniques used to deliver customized online solutions. It includes systems like online survey software, payment gateways, web content management systems, online catalog services, content moderation systems, online storefronts, email marketing services, data integration technology, desktop publishing programs, shopping carts, marketing tools, data cleansing tools, lead management systems, and web promotion technology. These are only a few of the technology described. The book introduces the advantages of using Business of Ecommerce and detailed discussions on why and how it works.
The book contains 12 chapters dealing with topics ranging from the history of eCommerce to current business practices. The authors describe e-commerce from a corporate perspective and why organizations should adopt the business of eCommerce. They also provide case studies of real-world organizations that have successfully adopted various eCommerce strategies. The book introduces what eCommerce is, its advantages, and the challenges that face the organization that adopts eCommerce. The book also describes how the business of eCommerce evolved within a large organization.
The book describes various technology solutions to help an organization run its Web site more effectively and efficiently. For instance, shopping carts and lead management systems are technologies that many organizations have adopted. The book discusses how to determine what technology best suits your organization and how to make the most of it by making the most technology investments. Finally, the book describes web promotion services and provides information on using these services to increase visibility for your Web site. Technology is changing rapidly. The book provides an overview of what is new and describes the changing technologies as quickly as they do.