The Content Marketing Handbook
The Content Marketing Handbook: How to Double the Results of Your Marketing is a new book by Robert W. Bly, Jr. and Warren Christopher. This two-volume book offers detailed information on how to create a high-quality Content Marketing Handbook for your website or blog. The authors explain how to use content in various ways to increase your site’s visitor traffic, how to use various kinds of media to reach your target audience, and how to use interactive and multimedia features to expand your business by acquiring new clients. In essence, The Content Marketing Handbook teaches the reader how to become a “networks analyst” by learning about what forms of content are commonly used and what kinds of content will attract the target audience. Furthermore, The Content Marketing Handbook teaches the reader to become an expert on search engine optimization (SEO), thereby gaining exclusive access to many affordable SEO services.
Robert W. Bly, Jr. is a founding partner of Global Brand Consulting, a consulting firm that provides a full range of innovative, strategic, and technology-based services. Mr. Bly has also served as a consultant to numerous large and small businesses in business and marketing. Mr. Bly’s vast experience in all facets of marketing and business gives him an in-depth understanding of entrepreneurs’ challenges today. Mr. Bly’s handbook, The Content Marketing Handbook: How to Double the Results of Your Marketing, is a valuable addition to the marketing tools library.
Business and marketing can be a complicated and confusing field. Still, The Content Marketing Handbook: How to Double the Results of Your Marketing is an easy-to-read, thorough guide filled with tips and tricks that will help you effectively utilize your current marketing tools and elevate your online presence through strategic planning and implementation. This book is recommended for all entrepreneurs and marketers. This is an excellent “quick read,” as it contains more than 300 pages of helpful information, many of which are previously unknown or difficult to find on the internet. This book is worth the investment due to its thorough research and easy-to-implement techniques.
Robert W. Bly further offers useful advice on how to effectively market products through Content Marketing Handbook writing and distribution. The book describes various types of sites and the benefits you get from putting up one. It also has chapters on topics related to digital media marketing, social networking, search engine marketing, video marketing, online branding, mobile marketing, TV marketing, online advertising, and e-mail marketing. The book also describes various techniques that can be used for successful promotion and how you can go about content creation.
Content Marketing Handbook is indeed beneficial if you want to increase the profits of your business. This is one of the best books available that teaches all about the process of creating, maintaining, and monetizing web content. It guides you step-by-step with helpful suggestions and examples that will help you create and maintain profitable websites and web businesses. Furthermore, the book’s techniques apply not only to beginners but even to experienced marketers who already know a lot about marketing.
The author Robert W. Bly also published a book entitled “The Complete Guide to Internet Marketing” in 1998. His writings are well-known and have been read by many famous internet marketers. For those who are new to internet marketing and want to venture into the world of online marketing, the advice and techniques presented in this book can be beneficial. It gives detailed information on choosing a niche, setting up a website, creating effective advertisements, and making money through pay-per-click and affiliate programs. It even includes tips on choosing an ideal product for your target market and how to write effective sales copy that attracts customers.