Sometimes we’re not that good with time.

If people got a hacking cough and a chronic disease an hour after smoking their first cigarette, it’s unlikely many people would smoke.

If earthquakes happened a day after fracking for gas was tried, they would probably have stopped.

And if entrepreneurs discovered freedom, satisfaction and customer delight a week after starting their projects, more people would probably give it a go.

Most of us are able to respond to a feedback loop in the short run. The real opportunity and challenge is to get much better at recognizing the long loops.