The Marketing Book - A Must Read For Today's Successful Marketing Professionals
The Marketing Book by Susan Hart and Michael J. Baker is the bible for marketing professionals of all experience levels and the latest book on marketing theory, methods, and strategies. The 6th Edition of this best selling Marketing Book is widely revised to reflect recent developments and changes in contemporary marketing thought and practice.
The authors, whose combined efforts have produced explosive growth in their industry, have done a tremendous job of distilling what remains the most important lessons of their career together into a concise, clear-cut “must-read” text. This new text provides the marketing professional with fresh insights that will help them achieve higher levels of success.
The principles they describe in this latest text are not revolutionary but are based on centuries of proven marketing wisdom that has stood the test of time. They are solid principles that have not changed over the years but are now being applied in more complex and challenging situations than ever before. The Marketing Book by Susan Hart and Michael J. Baker is a must-read for anyone who is serious about their profession and wants to be successful.
The authors recognize that today’s marketing environment is different from when they wrote the first version of The Marketing Book. The changes they describe, both in terms of technology and in how successful marketing professionals approach their jobs, have changed the rules of the game. The key to being successful in the modern market is to learn new tools and theories, learn how to communicate effectively, and apply solid principles of logistics, economics, psychology, and marketing to every aspect of your business operations. The authors of The Marketing Book by Susan Hart and Michael J. Baker provide a rich analysis of the changing landscape of marketing, offering many case studies and personal experiences of the authors to provide practical recommendations for today’s marketing professionals.
Marketing the New Business by Lisa Nichols is an excellent reference for anyone seeking to learn about marketing, what makes a good marketing strategy, and the importance of ongoing marketing. Ms Nichols has spent a large amount of her career working as an Associate Corporate Sales Representative with many well-known and successful companies. In fact, she was responsible for developing corporate and personal marketing initiatives for companies like Wal-Mart and Netscape Communications. She has also held positions with numerous consumer product manufacturers, including Oral-B toothpaste, Reebok, and Mattress maker Sealy. She has a Master’s Degree in Marketing and Business Administration from the University of Maryland College of Business and is a certified public accountant.
Marketing the New Business by Lisa Nichols is a quick read due to its concise and precise writing style. Although she does not go into depth regarding strategies and tactics for marketing and sales, she does provide a lot of great advice on how to run a better sales operation and implement proven techniques for attracting customers and making sales. The book is chock full of case studies that are both interesting and informative. The Marketing Book Review stated,” Lisa Nichols provides a clear and helpful guide for effectively using marketing in today’s business world.”
As someone who has worked in the sales industry for many years, I was impressed by Lisa Nichols’s detailed approach to teaching people how to use the various marketing tools available. With so much information available on the Internet, it can be difficult to find the nuggets of information that will keep potential customers returning to your business. This book will help you do just that. The marketing book also touches on marketing strategies for small businesses, how to become a leader in your field and tips for increasing sales. Overall, this is an excellent book for anyone who wants to take their new business to the next level.