Review of The Neuromarketing Fundamentals
Neuromarketing, the future of medical billing information delivery, is a new product of the Neuromarketing project at Harvard Medical School and the Institute of Electrical and Electronics Engineers, better known as iMed. Neuromarketing is intended to replace current practice utilizing printed-out patient reports in the health care setting. Traditional neuro market systems require scheduling cases to receive pre-defined information, which many physicians and other such professionals find limiting in their professional and personal lives. With the use of iMed’s neuromarketing platform, patients will be able to schedule appointments online or over the phone without having to make any other arrangements or give any other information that may be deemed confidential.
In the neuromarketing book, The Neuromarketing Fundamentals, I describe many of the challenges inherent in using the traditional practices of patient scheduling. I also explain why it is necessary to replace these dated procedures with a more effective and convenient method. Based upon my discussions with many health care leaders across the country, the overwhelming majority of physicians believe that there is an urgent need for a more efficient way to deliver critical patient information.
One chapter in this book focuses on what makes a good salesperson. Then, chapters focus on why salespeople need to align themselves withThe Neuromarketing Fundamentals. The chapters explain that salespeople work at crossroads: where they are today and where they want to be. As a salesperson, you have to identify where you want to be and then create a plan to get there. One of the keys to being a successful salesperson is finding a way to align your personality, skills, talents, and interests to create the perfect salesperson.
Marketing is just as important as the salespeople that are selling the products and services that you represent. You can spend all the time in the world on marketing, but unless you have a way to measure your marketing, you will not know whether or not it is effective. The authors of The Neuromarketing Fundamentals take a great deal of interest in marketing because marketing is the most important element of a successful salesperson. It is the one element that separates the salespeople that succeed from the ones that fail. Marketing Fundamentals teaches you how to apply modern approaches to the traditional marketing methods to develop unique marketing approaches.
The book review does an excellent job explaining some of the issues in a concise and accessible manner. Anyone who has ever used a computer or any other technology to research and analyze data and information will find much information in The Neuromarketing Fundamentals. This text has been widely downloaded and used across the country and the world. Anyone who has ever had to deal with a scheduling system that is old and outdated will really appreciate what iMed has presented here. The information presented in this text is really relevant to the professional world today.
The Neuromarketing Fundamentals is a book by David A. Loewenstein, Ph.D. It is a textbook on marketing research. In this book, Dr. Loewenstein discusses some basics about marketing, such as advertising and branding.
This is not a book for those that want to brag about being highly skilled salespeople. Instead, this is a book for people that want to succeed as marketing managers. The Neuromarketing Fundamentals shows you how to manage your marketing to reflect your values and help your clients achieve their goals. You will learn the ins and outs of using marketing properly, as well as how to turn that into a profit in today’s market. If you value your skills as a salesperson but feel as if you do not have a lot of skill in that area, this text can help you become an expert in that area.