The New Rules of Marketing and PR
The New Rules of Marketing and PR: How to Use Content Marketing Podcasting to Generate Leads. The new eighth edition of the acclaimed reference guide to creating online interest for your product or idea, packed full of fresh and seasoned advice, seems to change on a dime. This time around, David Meerman Scott, author of Content Marketing Insider, tackles the latest buzzwords and buzz topics that marketers should pay close attention to. The eight chapters cover topics ranging from the Why, What, When, Where, and How of Social Media Marketing, SEO, Personal Branding, Online Branding, and Social media analytics. These chapters provide great insight into the most cutting-edge marketing strategies and solutions available today.
If you are already familiar with Marketing and PR, this book will add a new chapter or two to your understanding. However, if you are a novice at Internet marketing, especially social media, you will find many new ideas and concepts that you did not think of before. This book really is a quick read, and if you do not spend a lot of time online or participating in social media networking, this book will not help you much. However, if you are a current or frequent user of blogs, Facebook, Twitter, YouTube, or other Internet venues, you will definitely benefit from the wealth of information presented here.
This book is geared mainly towards experienced marketers trying to be more presentable in their marketing campaigns. As you will likely have already guessed, this is not the kind of book for someone just starting in Internet marketing who does not know where their place is. This book’s advice may seem obvious to those who have been active participants in Internet marketing, but it may not be as obvious to someone who has just entered the scene. So, while it may be useful to someone else looking to refine their skills, it may not be that helpful to you as a newbie. But, if you are a seasoned expert, you will be able to take much benefit from this book.
There is a new rule in Internet Marketing, and it is called “The New Rules of Marketing.” In this article, I will outline what this means and why you must understand these things if you will be successful online. The main purpose is to teach you how to approach marketing with a more interactive approach that will allow you to interact with your prospects. This is accomplished by creating content and publishing it through various channels such as YouTube, social media, and article writing.
The authors of the book argue that the old rules for marketing and PR no longer apply. The rules are becoming obsolete because the people who set them are changing. Marketing professionals no longer design them to keep their power. Rather they are being set by entrepreneurs who want to benefit from them. As a result, you can forget about following the rules and hoping that they work for you.
The New Rules of Marketing and PR’s main theme is that marketing is not just about what you sell but also about who you are as a business owner and how you build and maintain it. This is a message that is important for all businesses, regardless of size and scope. If you need to learn about new rules for marketing, this is one book that you cannot afford not to read. It’s short; it’s dry, practical and full of good ideas. There is also a lot of humor in this book, which comes naturally for dealing with such serious issues. You will quickly find yourself wanting to read more about The New Rules of Marketing.