On the PRmoment Podcast this week with me Ben Smith we’re talking to Nick Braund, founder of Words and Pixels about the PR for start-ups market.
Nick founded Words and Pixels in 2020, it has a fee income of just over £1 million, grew by 300% in 2021 and specialises in the PR for start-up scene.
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Here’s a summary of what Nick and PRmoment founder Ben Smith discussed:
2 mins Nick reflects on the start-up PR market at the moment?
3 mins A discussion of London’s role in the tech start-up ecosystem
“The investment community is now looking for bottom-line, rather than top-line growth”
9 mins What does good start-up PR look like?
“Half of our clients come to us because they have funding, half of our clients want us to help them get funding”
12 mins A discussion of the tech start-up media
15 mins When is the right time for a start-up to use PR?
19 mins Does start-up PR often result in funding success?
21 min Nick takes our start-up terminology test!