The fact that online advertising has a carbon footprint is starting to take hold in the public consciousness. GroupM, Publicis and PHD, for example, have all signed a pledge to achieve net zero carbon costs in their advertising supply paths by 2030, and ad tech startups are cropping up and releasing products to help trackContinue reading ยป

The post The ROI Of Doing Good, With Good-Loop CEO Amy Williams appeared first on AdExchanger.