Is your business using HubSpot’s Lead Scoring tool to help your sales reps focus on the best leads? Is your marketing team efficiently qualifying leads as they come through the digital door? Every person who visits your website is different. Some visitors will comb through your blog or resources for information, looking but never intending to buy. Others are ready to buy, and they’re on the lookout for the right deal. And then there are the ones who will be ready to buy at a future date but still need more time to think the decision through.