Here’s today’s news round-up… Want it by email? Sign up here. The Path Less Traveled More publishers have signed up for OpenPath, The Trade Desk’s direct buy-to-sell-side integration. Since launching in February, TTD says it’s “registered interest” (interesting turn of phrase) in OpenPath from more than 100 publishers.  The latest crop to, uh, registerContinue reading »

The post The Trade Desk Expands Its Direct Publisher Roster; Password-Free Makes Strange Bedfellows appeared first on AdExchanger.