Review of the Twitter Workbook by David R. Haslam
What is Twitter? How can you really use it in your business? Why should you even use it in the first place? Who else is using it and what for?
The Twitter Workbook answers all these questions and more. In a nutshell, this book teaches you how to use Twitter as an internet marketing tool. It shows you how to build up a following by using creative and clever advertising methods and providing useful information on keeping your followers engaged with what you are saying. Also, the book provides numerous case studies and practical applications that help show you just what Twitter is all about. It also goes over different techniques for making and utilizing Twitter’s 140-character long messaging format.
In short, The Twitter Workbook is a must-have for anyone who wants to use social media as a marketing tool effectively.
The book is written in a very easy-to-understand manner and has lots of great ideas and advice that you will likely find useful. The author, David R. Haslam, is a seasoned internet marketer who brings together his knowledge with his experience to create this beneficial guide. If you want to get started quickly and apply proven internet marketing tactics to your business, this is definitely one book you should definitely consider reading.
This book covers all the bases, right up to the very end. It’s a quick read with a lot of practical advice at the same time. It is aimed squarely at beginners who have just started on Twitter and want to know how to get more followers. It can’t help those who are already prolific on Twitter but are very good for the newbies. It does not go into the depth of Twitter functionality, but that is a matter of some study.
The Twitter Workbook shows you how to use Twitter to attract more people to your site. There are links throughout the book pointing you in the direction of each section of using Twitter. You’ll want to read these sections because the more you know about Twitter, the more effective your use will be. You will identify your target audience and find people interested in the topics you have chosen to discuss.
Many people will follow you on Twitter. But why would they? Is there really a way to gain any followers? The answer is yes, you can gain followers, but you must have something worth following, or you will quickly be ignored. In essence, you must provide people with value. The Twitter Workbook shows you how to follow people who have information worth following and how to post targeted links within your website’s Twitter pages.
But this doesn’t mean that marketing is irrelevant to Twitter. If you are a serious or even semi-professional marketer, you will find value in the information you can receive regularly. The idea behind the Workbook is to show others what you are doing and why. You may also benefit from reading other people’s blogs, articles, and websites. The only difference is that you will get your information from sources that are relevant to yours. This makes it a lot easier for you to make an educated decision.
All in all, the Twitter Workbook is a good resource for anyone interested in Internet marketing. It can be used by amateurs and professionals alike. But just like anything else, if you do not take the advice and put what you learn to use, you will be wasting your time. So, do not think that this is another “how-to” for marketing on Twitter. It is more of a how-to guide to online marketing.