Lauren WetzelCOO“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Wetzel, COO of InfoSum. When you download apps to your phone, most of them ask for information about you and the device you’re using. They may want toContinue reading »

The post There’s A Trust Opportunity That The Advertising World Isn’t Capitalizing On appeared first on AdExchanger.