Our new Digital 2022 Global Overview Report—published in partnership with Hootsuite and We Are Social—reveals a ton of impressive new users milestones. For TikTok. For Facebook and Instagram Reels. For Telegram.

However, the most important trends often lie beneath the surface of the headlines, so in this article, we’ll take you beyond the numbers, and explore what people are actually doing online.

Dive in to learn more about your potential reach with social media ads on various platforms, social media as a news source, and more.

Top 10 takeaways

This video offers a handy summary of this year’s essential headlines and trends.

The inflection point of social user growth