Influencer marketing experts from 3BLACKDOT, Bailey Lauerman, Sway Group and The XD Agency share the tools and processes they use to find influencers and explain how they dig deeper to ensure the creator and brand are the right match. They also offer best-practice advice for working with influencers, with Bailey Lauerman’s Emily Mazurek noting, “Developing relationships is key to influencer success — treat influencers as business partners rather than media vendors.”