If you want your company to be successful, you need to sell benefits to your customers, not features.

For example:

  • Rolex sells status, not watches.
  • Harley-Davidson sells a lifestyle, not bikes.
  • Supreme sells scarcity, not clothing.
  • Apple sells simplicity and style, not electronics.

The takeaway is that great marketing teams sell feelings, not products.

What feelings and emotions is your brand selling?

submitted by /u/alexwain
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