Pay per click is now one of the best ways for an individual or a company to drive traffic to their website with the aim of getting a conversion. Succeeding in PPC is solely dependent on you knowing the tips and tricks to help you have the best conversion. Here are some tips for you to get started with pay-per-click marketing. 1. Create a Goal-Driven Strategy First and foremost, having a goal in mind is key. For example, you may want to drive traffic to your website with the sole purpose of gaining leads or conversion. That is a clear and easy goal to obtain. Determine what you want to get out of your efforts, and set your expectations accordingly. There is a lot to be gained if you are willing to give pay-per-click marketing a chance. 2. Select the Best Keywords for Your Campaign For PPC to be successful, …