CANADA directors team up with LOLA MullenLowe to show their own points of view of what the hundred year old jewellery brand means. Three Directors Share Unique Visions for Jewellery Brand Tous.
The campaign is made up of three different spots, created by three CANADA directors who have reinterpreted the essence of the hundred-year-old brand. It was presented in December as in audiovisual, digital and written media in all countries in which TOUS is present.
Each director has their own point of view and a unique tone of voice transcending the product itself.
MANSON’s disruptive reinterpretation of TOUS essence comes with seven chakras animated by BLISS. It invites us on a stroll around Barcelona, where energy transforms everything.
NUR CASADEVALL’s reinterpretation of it is showing what’s behind the jewel. The title is Magic Nature. It offers up an electric, dreamlike journey in which the colour blue, water, light and music take us on a voyage in search of harmony.
BÀRBARA FARRÉ, with her unique and delicate visual style, gives us all the emotion of a true love story. The tile is ‘Oursin’ and it’s all about spikes and passion.