Imagine all the big moments in your life: The first time you had the “talk”. Waiting anxiously with results in your hand. Catching your kid smoking.

Now imagine those moments…but with grilling.

That’s the premise beyond a new “Welcome to the Traegerhood” campaign from Traeger Grills and Zambezi, which digs into family tropes and centers them around food and community — or, in The Traegerhood parlance, at “The intersection of taste and togetherness.”