The UnCloned Marketing Guide offers readers a blueprint for creating their own lucrative brand. By tapping into the unique strengths of each company’s personality, UnCloned Marketing helps authors create unforgettable marketing strategies and tactics.
Author Audria Richmond does an excellent job of outlining the benefits of owning one company and explaining how multiple companies’ dynamics can vary. The book ends with a brief, five pages case study called “The UnCloned Winner.” The case study effectively sums up the book’s points and provides insight into what makes a winning marketing strategy. I also like how she includes recommendations on what to do once you have established your company.
This book review will concentrate on some of the more interesting chapters of UnCloned Marketing: How to Challenge the Norms with Profitable Marketing. In this introduction, Richmond outlines her background as a former professional marketing executive with high-profile clients.
Richmond notes that even though she had “taken off the beaten path,” the strategies she developed helped her clients achieve financial success. The key, according to Richmond, was applying an old-fashioned value proposition to her clients- namely, making sure they truly need what you are selling. Richmond argues that today fail to distinguish between needs and wants and are instead satisfied to get whatever they want now.
Innovative B2B Marketing: New Models, Processes and Theory… Simon Hall is a successful entrepreneur and the author of Innovative B2B Marketing: New Models, Processes and Theory. In this book, he tackles some of the most challenging issues facing companies today. It’s not enough to just launch a website… Companies need to know who they are… How do you communicate your culture and values?
The second chapter of the book focuses on developing your personal brand by identifying your values. According to Richmond, your personal brand is all you have, and it is why you will make a profit in business. She devotes several pages to describing different brands and illustrates how each one promotes profit building. One example she uses is from the beverage industry, wherein you will be expected to promote products associated with your brand as a representative of the company. This chapter provides several ideas and strategies that can be utilized to create a strong personal brand.
The third chapter of the book explores four important components: branding, reputation, integrity, and presence. The term branding refers to your business’s image, while reputation is how others see you. Integrity relates to honesty and integrity, whereas presence is how consumers feel about your business. Richmond rightly points out that these elements are not separate and that they often work together to create a good reputation and solid foundation for your business. With the right mix of these four components, you can make great strides towards creating a profitable online business.
The fourth chapter of the book describes some basic strategies to make your marketing efforts more profitable. Richmond identifies five key strategies: identify your target market, develop a powerful but compelling message, communicate effectively, create a credible offering, and utilize other tools. These strategies are presented in an easy-to-understand manner that makes them easily implementable by novice entrepreneurs.
Overall, this is a handy guide for all marketers. It takes a critical look at traditional methods and applies them to online. The book is filled with great advice for new marketers and an overall message on how every business should approach online marketing to increase profits. I really liked reading this book, and the advice presented really applies to every situation. There is a lot of practical advice in The Uncloned Marketing Guide, which is always a plus. The book is definitely worth the money, and its goal of helping you make more money and challenge conventional norms is definitely achieved.