Google’s algorithm has been based on links ever since its inception. Link building is one of its top three ranking factorsRecent reports that an agency executive covertly bought a news site that covers the PR industry and used it for dishonorable activities left the public relations industry gasping. This post objectively unravels the story surrounding Ronn Torossian and his agency’s deceptive activities around acquiring and operating Everything-PR.


Having purchased Everything-PR in 2014, Torossian and his agency proceeded to turn the site into a self-serving machine.