It’s been 6 years since his last one, but we are happy to announce that Frederick Vallaeys will be returning for another AMA with /r/ppc.

Frederick Vallaeys is CEO and one of 3 co-founders of Optmyzr. He was one of Google’s first 500 employees, helped develop several Google Ads (Adwords) capabilities, and was the first Adwords evangelist. He has since held leadership roles at several agencies and is now one of the key minds behind a leading PPC software provider, giving him a unique combination of perspectives to better serve the PPC community.

• In the 7 years since Frederick’s last AMA, Optmyzr has advanced to support almost all Google and Microsoft Ads capabilities, with substantial and ongoing development for Facebook and Amazon Ads. We’ve evolved from a scripts tool to enabling automation layering – the deployment of automation between ad platforms and ad accounts to drive more effective monitoring, timely optimization, and sustained results.

• Fred is happy to take questions on creating your own layers of automation to work with what the platforms deploy, structuring your account to take advantage of it, best practices for Smart Bidding/Smart Shopping/Value Rules, and anything else related to PPC.

• You can also check out Fred’s last AMA you can check it out overe at: https://www.reddit.com/r/PPC/comments/3aawmg/i_am_frederick_vallaeys_ex_googler_and_founder_of/

If you can’t make the AMA to ask questions, feel free to ask in on this post and we’ll be sure to ask Fred your question on the 9th. The post will be posted a few hours early to allow for questions, and Fred should start answering questions between 11:30-12:30 CT.

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