Ever since ChatGPT made it into the mainstream, marketers have been scrambling to find creative ways to use it. Here’s a good one: Use ChatGPT to generate purchase event code for your Facebook pixel.

This is especially useful if you aren’t super technical (which includes me). Here’s what you can do…

Collect Basic Info First

Before you do this, you’ll need some basic information related to the purchase. When creating a purchase event, you’ll need at least the following information:

  • Product Name
  • Value (purchase price)
  • Currency

These are necessary for the parameters, which are details related to the purchase. You can use others as well (content ID, content type, number of items), but start here.

You may not need to worry about currency if you’re in the US since ChatGPT seems to generate code using USD currency automatically for me.

The ChatGPT Prompt

Now, go to ChatGPT and enter the following prompt:

Generate Facebook pixel event code for a purchase based on the following information:

– PRODUCT: [Your Product Name]
– VALUE: [Your Value]
– CURRENCY: [Your Currency]

You’ll replace everything in brackets with details related to your product. Here’s an example:

– PRODUCT: Power Hitters Club – Elite
– VALUE: $147
– CURRENCY: USD

Here’s what I get…

ChatGPT Pixel Purchase Event

You then copy that code and place it (with opening and closing SCRIPT code) within the header of the purchase confirmation page. For more resources on pixel events, go here.

Lots of Potential

This approach should work for any of the standard events. The information is pretty straightforward, so you shouldn’t have any issue getting accurate code. But as your request gets more complicated, the code ChatGPT provides may be less dependable.

For example, I’ve asked ChatGPT to generate code for an Initiate Checkout event based on button click. The answer it gave me was technically correct, but I wouldn’t have been able to simply copy and paste the code it gave me without some tweaks.

I’ve had some success with custom events, too, but that entire process is a bit messier and has more variables involved. But I’m trying to find the best way to finesse my ChatGPT prompts to produce helpful results.

Watch Video

I also put together a quick video of this process…

@jonloomer How to use ChatGPT to generate Facebook pixel code for a purchase event. #facebookads #facebookadstips ♬ Dynamic Fruit – DJ BAI

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Your Turn

Have you experimented much with ChatGPT yet? What creative solutions have you found?

Let me know in the comments below!

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