Video marketing can be an extremely powerful tool to assist in closing leads, to bring more visitors to your site, and to delight your visitors. But to be truly successful with your video marketing efforts, your videos have to be applicable and contextual, emphasizing each step of the buyer’s journey from curiosity to interested sale. Contextual marketing is particularly important when it comes to the video content that you select to use in your campaign. Video buyers want information that makes them feel as if they’re part of the conversation, rather than viewing an advertisement.
The first step to effective video marketing is to choose the right video content. Your audience will likely view your video content through social media channels, so you need to make sure that your video content is also appropriate for those platforms. When considering the type of video content that you will post or provide as part of your video marketing campaign, you should also consider whether you will be posting the video on multiple platforms. You may not have time to create unique video content for every channel that you participate in, so by posting multiple clips on various platforms you will give potential buyers multiple options when it comes to watching your video content.
If you find yourself struggling to find interesting video content, consider hiring a writer or creative director to provide compelling video copy that you can share with your audience. There are many writers who are skilled at creating compelling video copy, which means that you shouldn’t have too much trouble finding a qualified professional to provide your video copy. The advantage of using a professional to write or edit your video content is that they will be able to make any necessary structural changes to the material to ensure that it is engaging and well-written. A qualified professional will also be familiar with how to effectively incorporate visual cues and other types of media into your video. This will help to ensure that your video becomes the best experience that it can be for your potential customers.
In addition to hiring a writer or designer to create custom video content for you, another way to increase your chances of success is to thoroughly research and analyze the web content that your potential customers will be searching for online. Once you know what type of videos your potential customers are likely to search for, you can then research the keywords that are likely to appear in these videos. Focus on these keywords and incorporate them throughout the body of your video. If possible, feature the most common keywords that you find appear several times throughout your video, as well as a few select keywords that only appear a few times. These specific keywords will help to drive more traffic to your website.
It is important that you carefully select the images that you use in your video content. If you fail to choose high quality images that are relevant to your video content, your video will not be considered as legitimate. Many people will automatically skip over video content that is not produced in high quality. Your goal is to ensure that the images you include in your video are of professional and/or artistic quality. In addition, it is important that the colors of your images are pleasing to the eye and are representative of the rest of your video content.
Once you have created your video content, it is important that you distribute it as widely as possible. If your video marketing campaign is going to be successful, it is likely that many people are going to view it. Therefore, if you distribute your video to websites that do not feature a large audience, it is unlikely that you will receive the results you are expecting. Instead, you should try to submit your video to a variety of websites that may have a wide audience. Many companies mistakenly think that video marketing will work better with their established marketing strategy, but this is simply not true.
The only reason that video marketing works better with an existing marketing campaign than it does without one is because your video content already has the ability to build trust and brand recognition. As your video content grows in popularity, the traffic that you will receive will increase as well. However, it is always a good idea to remain open-minded when considering new opportunities. Just because a company has a great reputation in the video content industry does not mean that they are the right company for you to do business with.
Your video marketing campaign should also be planned out carefully. Some video content providers will charge you a fee to submit your video, while others will allow you to submit your video for free. When planning out your video content marketing campaign, consider who will be viewing your video and how long they plan to spend watching it. This will help you determine the amount of time and money you need to invest in your video marketing campaign.
Video Marketing: Creating Actionable Online Videos, Hardworking Video Ads, and more Zachary Lukasiewicz (Author) Description We'll Cover: Use Video Content to Create a Community-Why is video important for my marketing efforts?-How can I create engaging video content?-How can I use video content to build a loyal audience?Skip the ordinary: Create Engaging Online Video Ads-Why do I need to create engaging online video ads?-How can I make sure my online video ads are entertaining and memorable?-How can I test my online video ads to see which ones perform best?
In today's digital attention deficit world, getting your customer's attention is more important then ever. Video Marketing has become one of the most important ways to get that attention. Companies, small and large, use video to tell the story of their company, product, service or themselves to help stand out from the competition. In Get Viral, you will find easy to use and inexpensive ways to create dynamic video to promote your organization. Today, video could be one of the most important forms of marketing you do. Pick up your phone and Get Viral.
Video Marketing for Entrepreneurs Dan Moskel (Author) Description Listen, YouTube is media. It can provide you and your business with leads, clients, and even income immediately using Google AdSense. But, your major objective is to communicate, create channel subscribers, drive traffic back to your website, generate leads, and most importantly new customers for your business. In other words, you need to view YouTube as another form of media And a very good one According to YouTube they have over 1 billion new users visit their website and these folks are watching 6 billion hours of video, EVERY SINGLE MONTH That works out to about 1 hour every month being watched, by every human being on earth And Nielsen reports that YouTube reaches more US adults aged 18-34 than any cable network
Film & Video Marketing Michael Wiese (Author) Buy new or used from an indie through our partner Biblio: Price Condition Seller $10.12 Very Good Wonder Book $4.00 Good Jeff Stark Description This is a comprehensive insider's guide to the marketing of both film and video. From the inception of the project through to the final sale to an audience, the author presents clear, step-by-step strategies that should address the needs of almost any independent film or video producer. Among the topics covered: Developing hit ideas; Market research; Marketing and promotion; Packaging and key art; Publicity and advertising; and more.
Video can be a powerful tool to help attract and convert leads, to close prospects, and delight your customers. But for your video marketing efforts to be effective, your videos must be contextual and platform specific, focusing on each stage of the Buyer's Journey. In this practical guide, we'll walk you through the different ways that you can use video within each step of the Inbound Sales & Marketing Methodology, including tips and best practices on the production, distribution & optimization of your videos, as well as how to measure success.
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Video can help you close the deal in a virtual world and this book from award winning marketer and author Marcus Sheridan will show you how. With practical advice and step by step instructions, this is the ultimate guide to selling over video - no matter how much you hate watching yourself on the screen. More than ever before, buyers and consumers are demanding for more video. Just "reading" about a product, service, or company will no longer do the trick. Today, they must "see" it. The Visual Sale was written for businesses and organizations to have a clear guide in simple, clear, and actionable terms, exactly how they can build a culture of video and start "showing it" moving forward.
Effective video marketing is all about conversions. The video has to play a role in getting the viewer to whip out their credit card and buy something or click on an ad that pays you or enter their email address or zip code into a form. The challenge to video marketers nowadays is that video may have been the victim of its own success. The problem now is that there's so much video out there that most of them simply don't have an impact. They don't get people to convert to buyers.