Today Walkers, ‘Britain’s Most Loved Crisps’, launches a new campaign to celebrate the nation’s love and appreciation for the famous range of crisps. Devised by UK agency of record, VCCP London, the playful campaign seeks to reignite the nation’s love for the brand, whilst reminding crisp fans everywhere that simply no other brand compares. The new campaign comes after Walkers crisps were momentarily absent from UK supermarket shelves due to shortages.

This campaign celebrates how much the nation loves and missed some of their favourite Walkers crisps. Bringing the full snacks portfolio together for the first time ever, the campaign aims to remind consumers of Walkers’ unique and diverse range and to highlight exactly why the brand is Britain’s number one choice of crisps.