Researcher |WARC has provided a rather overdue dose of reality, forecasting that adspend will slow dramatically in 2023 to 2.6% – reaching a total of £765.7bn – after an 8.3% spurt to £746.6bn in 2022. Just as significantly it looks as though thye digital tide is turning with social media companies bearing the brunt of …

The post WARC pours cold water on adspend forecasts – social media feels the brunt first appeared on More About Advertising.