Content marketing now plays a vital role in any brand’s marketing strategy. Social media and the emergence of creator-driven channels like TikTok have fuelled consumer appetites for content that informs and entertains, adding to the complexity of creating a compelling content strategy.

This webinar draws on Econsultancy’s upcoming Content Marketing Best Practice Guide and Influencer Marketing Best Practice Guide. The reports have been created with the help and insight of leading professionals in both content and influencer marketing to give you the edge.

Hosted by Influencer Intelligence’s Sarah Penny and Econsultancy’s Rose Keen, this webinar will cover:

  • What an effective content marketing plan looks like in 2022.
  • The trends shaping the content that audiences are engaging with, and how.
  • The new and emerging formats, channels and commerce opportunities available to brands.
  • How the influencer industry is evolving and what makes for great creator partnerships.

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