Wednesday created a “Becoming Parents” campaign for Coterie with an anthem spot running across Instagram, Facebook and YouTube that shows the struggle some people undergo in their dream to be parents and ends with the line, “Welcome to parenthood no matter how you got here.” The push is accompanied by a “Not Another Parenthood Guide” book that includes stories from celebrity parents about their own difficult journeys to parenthood, and proceeds will be donated to the BabyQuest Foundation.