In 2020, I was retargeting all visitors with my remarketing tags and getting 200k impressions, 100 conversions at a 10% conversion rate.
Now I’m lucky to get 50k impressions and 10 conversions, it’s dropped to a 3% conversion rate.
Can someone tell me what changed? I’ve poured through everything and can’t figure it out.
Our paid advertising and website traffic has stayed the same during this time.