“This pay phone works,” read the sticker atop an old public pay phone rotting away in the town next to mine. It turns out the phone doesn’t work. Its receiver was cut off. It was as broken as the book marketing campaigns are for many authors.  

I can’t remember when I last used a pay phone. I’ll safely estimate it’s been a good 15-20 years. Cell phones have been around for three decades. The world of telecommunication has evolved greatly. For many authors, they need their marketing efforts to evolve as well.  

Authors, at some point, will find that their book marketing is crippled. It simply is unable to produce results, and yet many authors drift a long, as if hoping a change of weather will yield a new result.   

What should an author do when they realize their book marketing campaign needs a makeover, when they need to upgrade from a broken pay phone to the newest Apple iphone?  

First, every author must assess where they are at. They need to honestly, if not painfully, evaluate what they have done and what’s resulted from such efforts. They need facts, not hopes, wishes, and beliefs. Only then can one fix things. Once you admit you are lost, only then can you map a new course.   

Second, look at what failed and try to see why it did. Could you try again, just in a different way? Could you get outside help to improve your approach?  

Third, dismiss some things as a loss and move on. No need to fix it or try again. Just move on.   

Fourth, even for things that yielded a positive ROI, see what can be tweaked, or improved in order to exploit more from what works. Build on the good, decrease the bad.  

Fifth, take a break. Rest the body, quiet the mind, and briefly, step away from marketing your book so that you can regain energy, get a clearer perspective, and feel reinvigorated.   

Sixth, look to grow and expand your efforts. Try new things. If you resisted doing something initially, whether due to cost, time, or an assumption, plow pass the stop signs and try new things. Experiment.  

There could be new opportunities that, if explored, can yield better results. Never give up hope. Keep trying, keep changing. 

Please Contact Me For Help

Brian Feinblum, the founder of this award-winning blog, can be reached at [email protected] He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in successfully helping thousands of authors in all genres.

 

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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2021. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a “best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: linkedin.com/in/brianfeinblum.