Illustration of a woman looking into a mirror that looks like an oversized iPad. Her reflection is woven into a large letter 'S'A personal brand is more than a résumé, more than an elevator pitch or a social bio. It’s a code you live by in every way that you engage and operate in the world. Here, we’ll take you step by step through the process of building your own personal brand that packages the best you in a way that resonates with your target audience.