What is a Sphere of Influence and How to Leverage One for Business

Before we talk about what is a sphere of influence and why its critical for many in business, let me first give you a short history lesson to provide you a useful analogy. If you’re old enough to have lived through parts of the Cold War, or are a student of history, you probably have heard of the term “sphere of influence.” According to the Encyclopaedia Britannica, this principle has its origins in the ancient empires. Each empire had its surrounding area where they got to shape policy and trade rules, without directly ruling the area. For instance, the Romans…

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