What is Email Marketing, Why Use It, and 13 Strategies for Success

Email marketing is one of the oldest forms of digital communication. In 1978, Gary Thuerk sent the first email blast to 400 recipients promoting DEC machines, which resulted in $13 million worth of sales. Since then, email marketing has become an indispensable tool in every marketer’s tool belt, and rightfully so. In this article, we’ll discuss what email marketing is, its advantages, and tried-and-true email marketing strategies to help you get more bang for your buck. Email marketing definition Dubbed as the king of digital marketing, email marketing offers a fast and convenient way to reach target audiences with highly relevant…

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